
Privacy & Policy
Surveillance Advertising: Meaning, Mechanics and Hidden Costs
Surveillance advertising replaces content relevance with behavioural prediction, turning your private habits into a tradable asset without your explicit consent.
Everything Cipher Insider has reported about ad tracking: 2 stories, newest first. Part of our Privacy & Policy coverage.

Surveillance advertising replaces content relevance with behavioural prediction, turning your private habits into a tradable asset without your explicit consent.

Ad tracking does not merely record your clicks; it synthesises disparate data points to predict your behaviour before you act, creating a profile that often outlives your session.